Winter X Games Continue to Grow Viewership


Winter X Games pic

Winter X Games

An experienced media executive, Keith Clinkscales has managed operations at ESPN, Revolt Media, and Shadow League Digital, among others. At ESPN, Keith Clinkscales has supervised the production of a number of notable ESPN properties, including the X Games.

Winter X Games 22, also known as Winter X Games Aspen ‘18, took place in Aspen, Colorado, from January 25 through January 28. The 22nd installment of the extreme sports competition followed a successful 2017 edition of the Winter X Games, which saw ESPN’s millennial television audience grow by 24 percent compared to 2016. Online viewership grew as well, with individuals combining to watch 16 million minutes of WatchESPN programming, a 32 percent increase from the previous year. Social media engagements also indicated continued growth for the X Games, with the event’s Facebook page gaining 23,000 likes over three days, while X Games Aspen’s Snapchat story attracted 6.5 million views on Friday alone.

In 2018, Winter X Games’ popularity demonstrated no signs of slowing, with network content seeing upwards of 10 percent growth for all telecasts and digital and streaming viewership increasing by 185 percent. Social media video views across multiple platforms surpassed 11 million plays.

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